Partner and Funding Seekers

Beyond the Value Proposition……
……Boosting& Securing The Productivity Of Your Investment

Are you accountable for the success of Company Acquisition or the Startup or Expansion of a business?
Is the Return On Investment of Venture Capital or Mergers & Acquisition activity an important part of your responsibility?  Are you the business manager answerable for making a new investment perform?

If so, you’ll have been bombarded with facts and figures about the marketplace, the R&D costs and output, competition, growth, profit potential etc etc and how it relates to the company concerned.  From this information you endeavour to make high-quality decisions about investment amount, timings and terms.

What is usually harder to come by in these situations is concrete information about what will really deliver the success of the company involved in the investment - its Sales Effectiveness.  Not only that, but how well marketing and delivery are integrated with the sales activity.  So often Sales is the great unknown risk in a VC Investment or a M&A scenario.

How often is this precisely the aspect that is the hardest to manage and least understood by the investor? The problem is compounded in an acquisition - so often the results fall short of what could have been achieved or are later than expected; simply because of the negative overhead of integrating the new sales operation with the existing one.

Would it be useful for you to have:

  • a neutral, unambiguous understanding of the sales potential and challenges of your potential investment?
  • early control over the structure and operation of the new group?
  • confidence that Sales, Marketing & Production work in harmony to raise your yield above simply ‘typical’?
  • a clean, simple methodology for managing the sales & marketing success of your investment?


Click here if you’re interested

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Holis Associates has many years of commercial experience in operational business management, startups (including NASDAQ and LSE flotations) and the Advanced Business Communications used in sales & marketing.  We have also had responsibility for the Due Diligence work relating to sales, marketing and production teams.

We now also can act as YOUR ‘poacher turned gamekeeper’ to protect your investment with our ABC Invest offering.  ABC Invest adds value either before the decision is taken during the due diligence process, or immediately after the investment is made by reducing your time, risk and effort in making the investment productive.

YOUR DUE DILIGENCE TAKEAWAYS©:

  • Sales Audit - Is the Sales Process, Pipeline and Forecast they valid, coherent, risk managed and accurate?
  • Marketing Audit - Are the marketing support & product development selling the same thing as the sales force?
  • Delivery Audit - Does the customer truly need to take away what is being delivered, supported and developed?

YOUR M&A TAKEAWAYS©:
Taking the results of the pre-merger Due Diligence work to keep what’s most productive about both operations:

  • Planning & implementing your own company’s sales approach at the new team in the most productive way
  • Taking advantage of the opportunity to refresh and reinvigorate your existing operation
  • Improving your own operation with the new company’s practices, techniques and resources

YOUR STARTUP TAKEAWAYS©:
All of the above plus the ability to use the ABC Sales and Communication Trainings across the sales, marketing and production operation in a way that reflects the planned outcome of the investment.